NAID acquires Shred School name
PHOENIX, ARIZONA –The National Association for Information Destruction (NAID) acquired the rights to the trade name Shred School from Total Training Services, Inc.
“As far as we were concerned, it was a no-brainer,” said NAID President Scott Fasken. “Shred School was a strong brand with a good reputation and a mission that aligns perfectly with NAID’s mission.”
Regarding the transition, Total Training’s former President Ray Barry said, “It was very important to me that Shred School had a good home. The acquisition of the brand by NAID ensures it will. I can think of nothing better for it.”
NAID will use Shred School as a platform for providing advanced training for the association’s growing list of sales and marketing programs as well as traditional secure destruction sales techniques and regulatory issues.
The Shred School acquisition comes shortly after Barry accepted a position as Vice President of Sales, Eastern Region at Access Information Management.
“We’re in the process of retooling the Shred School list of services and events,” said NAID CEO Bob Johnson. “In 2013, we will reintroduce the program with a new website and a full explanation of new member benefits.”