Below is a list of the qualified trainers that will work with Shred School students. Substitutions for speakers may be necessary at some events. Additionally, Shred School reserves the right to host guest speakers at some events without notice.
With over 30 years experience, including 12 years running a large regional secure destruction service and more than 20 years at NAID, Bob Johnson is widely regarded as the leading authority in the secure destruction industry. Johnson will be the primary trainer at all Shred School events.
Johnson founded and continues to lead as CEO the National Association for Information Destruction, the world’s most prominent non-profit data destruction industry organization now representing over 2,000 member locations around the world. He speaks, writes, educates and consults on data disposal, data protection regulations, employee compliance strategies, vendor qualifications and certifications, and data protection policy development for policy makers, industry publications, data protection and privacy professionals and a broad range of related associations.
Stevens and Stevens Business Records Management, Inc.
Ray Barry is best known as the previous Dean and founder of Shred School, a popular sales training course that contributed to the success of many of the well-known secured destruction and information management companies around the globe. Barry is recognized worldwide as a key speaker, published columnist in Secure Destruction Business magazine, author of “The Sales Minute”, and a player in the successful growth of Shred First. He is a subject matter expert in the information management industry.
Barry is an industry expert in the design, development, marketing, sales solutions and training programs, and talent management systems that enhance performance, impact employee development, and achieve business results. He has an outstanding record of achievement, including 15+ years of direct sales & marketing consulting experience. Barry has a consultative and solution-oriented approach in analyzing needs and proposing solutions, measuring and evaluating, and building strategic relationships with SMEs, HR, C-level executives, and business partners across all organizational levels to ensure business needs and objectives are met.Prior to his current role as Managing Partner at Stevens & Stevens Business Records Management (Greenville SC) , Barry worked in sales leadership positions for national and international secure destruction companies, trained industry professionals at more than 300 companies (over 1,000 industry professionals), and served as NAID President, Secretary, and Director and also spent 2 years as NAID Deputy Executive Director. He has also been a presenter at NAID Global Conferences the past 10 years.
Kelly Martínez brings nearly 15 years of marketing expertise to Shred School, including small, mid-sized and large global organizations, B2C to B2B audience engagement, and service as well as product marketing. Having worn every hat a marketer could and helped to build a business from the ground up, she understands what marketing for a small business means. She is passionate about people and bringing forward successful strategic solutions. Martínez speaks, writes, consults and mentors on various topics.
Drew Dekker is the owner and operator of Net Gain SEO, which has grown into one of the top 30 largest digital marketing agencies in Canada and partner in MVP properties, based in Muskogee, Oklahoma.
Dekker has become a recognized expert in his field, being a speaker, teacher, consultant and sharing his knowledge of digital marketing at conferences, industry associations and events across North America.
Dekker has been working in the multimedia industry for over 20 years. Early in his career he worked behind the scenes on technology side of the TV and film industry in Toronto and Dublin, achieving acclaim for the invention of electronics systems in a world first solar powered film expedition in the Himalayas and is recognized for a number of technical innovations. He has worked on productions for Discovery International, National Geographic, BBC and more.
Drawing on his technical expertise, Dekker co-founded Net Gain SEO with Craig Busch in 2009 offering digital marketing services to companies across North America and Europe. Net Gain SEO offers web, SEO (search engine optimization), digital integrations, graphic design and marketing services. Net Gain SEO handles the marketing and web operations for 100’s of clients across Canada, US, and Europe.
In 2013, Net Gain SEO became an inaugural Google Partner. Net Gain SEO has been nominated for numerous awards and won the Marketing Award, by the Barrie Chamber of Commerce and Best in Barrie.
Dekker is also serial entrepreneur, with interests in SGC Bikes, Fresh Spoke and a number of business interests across North America.
Dekker sits on the advisory board of two Georgian College programs; Web Development and Graphic Design, represents Net Gain SEO as a proud Rotarian, is a member of the Canadian Federation of Independent Business, National Association of Information Destruction (NAID), the Barrie Chamber of Commerce, Muskogee Chamber of Commerce and regularly teaches at Shred School.
Prime Compliance provides an industry specific risk assessment and a ‘real world’ employee HIPAA training program to RIM companies. More than 90 companies (record centers, document destruction companies, scanning/imaging companies, data vaults, corporate wellness programs and medical device manufacturing companies) have trusted us to provide training and consulting services. Prime Compliance offers additional services such as providing necessary documents for you, review of PnP, employee handbook, and business associate agreement review. To date, Prime has assisted more than 90 companies in becoming more ‘compliance focused’ as they do their daily business while at the same time lowering their risk of causing a data breach. Tom Dumez is a 12-year RIM industry veteran and brings a unique perspective to help companies honestly deal with risks, all based on his experience at several different levels at the organization that he worked for. Tom’s employee training has been approved by NAID as an alternative training to NAID’s own training, and he is also a NAID Board Approved Consultant that companies can use to help them obtain their first time AAA certification. He has helped many companies become certified for the first time. Tom is a Certified HIPAA Professional (CHP) and a Certified Security Compliance Specialist (CSCS).
Will Vasey is the Sales Director for Jake, Connor & Crew. With over 15 years of sales and marketing experience combined with 10 years in the shredding and waste industries, Will is very familiar with the importance of a strong sales and marketing strategy within an organization.
As Sales Director for the leading manufacturer of shred bin and console containers, Will successfully manages the company’s sales force working with shred and waste companies internationally. His expertise assists companies of all sizes from startups to large multinational organizations. With years of experience in providing the best container solutions worldwide for shredding and waste applications, his knowledge and ability to provide answers and direction are valued and respected by the industry.
Cory Layes is the General Manager of Big Dog Shred Bins, Inc. and has been an industry expert in collection containers for over 20 years. He started his career in 1996 with Busch Systems learning every aspect of the business and was involved in production, printing, packaging and shipping of various containers for recycling, waste and organics programs.
He was introduced to the document destruction world in 2005 and dove in head first, working with shredding companies of all sizes around the globe.
Layes has represented secure bins throughout North America and attended various NAID and Prism events in Canada, USA and parts of Europe. He was very successful in this role and excelled in assisting everyone from small family businesses to large buying groups.
From 2011 to present, he took on the role of Export Manager and set up partnerships with companies in the UK, Poland, Iceland, Dubai, Australia and various locations in Central and South America. By travelling to these and many other countries, Layes built several successful business relationships by educating and providing superior recycling and document destruction containers.
With Big Dog’s much anticipated re-launch earlier this year, it was a natural fit to accept the role of General Manager and Cory has enjoyed reconnecting with new and existing customers along with helping start-up locations grow their businesses. Through Layes’s network of trusted advisors, customers and industry partners, he will bring forth a full and complete line of document destruction containers that cannot be matched to give his customers a competitive advantage.